Visual
Development
Logo development began with our key philosophies that are focused on redefining
how we care for and support women. Forms
and explorations focused three main areas: advocacy, empowerment, and autonomy.
Explorations included imagery that evoked feelings of revolution and strong geometric forms. Marks focused on creating opportunity and freedom of choice where based on the idea of autonomy, that women are just one choice away from everything. The final exploration that was chosen is an open doorway that sits within the letterform P.
Logo Geometry
Final Logotype
Warm Red C
00 83 71 00
240 83 76
F0534C
2104 C
80 81 30 15
76 67 113
4C4370
2365 C
00 83 71 00
234 187 215
EABBD7
5305 C
05 10 00 21
194 187 199
C1BAC6
7436 C
02 07 00 00
246 236 215
F5EBF4
276 C
80 81 30 66
33 24 58
211739
76600 C
05 10 00 45
147 143 153
938E98
Secondary colors
Primary colors
Typography
GT Walsheim
ABCDEFGHI
JKLMNOPGR
STUVWXYZ
abcdefghi
jklmnopqr
stuvwxyz
Signatures